MarketResearchreports.biz – An Introduction is one of the study in Market and Social Research.
To provide an understanding of the role of market and social research in society and business, and an awareness of the processes involved in designing and planning effective research. The course is knowledge-based, provides a basic grounding in the research process and covers the syllabus for the MRS Certificate in Market and Social Research.
On completion of the course registrants should have an understanding of:
The basics of market research
An introduction to research methodologies
Designing a research project: the tools of market research
Introduction to qualitative research
Introduction to quantitative research
Introduction to sampling and interviewing